Research and insights disruptor Yabble appoints David Barad as U.S. Manager


Research and insights disruptor Yabble has appointed David Barad as U.S. Manager, in a move that represents the tech company’s ambitious stateside plans.

Founded and based in New Zealand, Yabble recently moved into Australia ahead of a launch in the United States, where the team intends to play for a slice of the country’s $72B research and insights market.

“We couldn’t be more excited to launch Yabble in the United States with David at the helm,” say Yabble Co-Founders Kathryn Topp and Rachel O’Shea. “With his decades of experience in sales, marketing, and leadership at some of the U.S.’s best-known businesses, he’s ideally placed to bring awareness to the Yabble brand and to the significant value on offer through our software products.”

David’s career includes leadership roles at the likes of the Walt Disney Company and the Cheesecake Factory. Extensively skilled in marketing, business development, and general management, he will be instrumental in growing Yabble’s reach in the States and in positioning the company as the leading brand in research and insights.

“With David’s impressive business development know-how, Yabble is in an even greater position to deliver impeccable service and value to an entirely new geography and client base,” Kathryn and Rachel note. “We’re delighted to have him join the team and to help shepherd Yabble into a new phase of the business.”

For more information, contact David Barad at or on (424) 272-0225.