Insight Platforms: Synthetic Data for Research & Insights with Doug Guion

Learn all about synthetic data for research & insights: what it is, where it comes from, how you can use it and why it’s here to stay.

Synthetic Data. Augmented Data. Synthetic Personas. Virtual Audiences. Whatever you call it, new types of generated data are coming to the research & insights industry.

Get up to speed fast in this Insight Platforms masterclass with Doug Guion (Chief Growth Officer at Yabble). Learn about:

• The fundamentals of synthetic and augmented data: how it is generated; the different sources and methods used;
• The opportunities for researchers: which use cases and project types are good candidates for synthetic data
• How to get started: pragmatic steps for researchers and insights professionals who want to explore synthetic data