Traditional panels are dead!

Of course, traditional panels aren’t truly dead – there is still a valid place for them as a part of your insights strategy.

Traditional panels have been the backbone of insights for decades. For better or worse, the research industry has designed a system with guardrails that help to deal with one of the most unpredictable and unreliable influences on data: human behavior.

But we’re in a new age of data creation. Let’s stop pretending that human opinion is the gold standard – traditional sample methodologies can be ripe with fraud, lies, and lazy responses. After all, we’re all only human.

Join Doug Guion, Chief Growth Officer at Yabble and 25+ year research industry aficionado, as he walks you through:

• How synthetic data is stacking up against traditional sample across accuracy, relevancy, and quality of insight
• When and why panel research still holds its ground and how it can be effectively combined with AI-driven methods for unparalleled results
• How brands are using synthetic data TODAY to supercharge their insights