Breaking New Ground: Understanding Consumer Preferences Through Synthetic Data

Yabble’s Chief Growth Officer, Doug Guion will showcase how a global soft drink brand (you've heard of them...) used AI to understand the Gen Z market in small-town India and test 5 new energy drink concepts with those personas. Tune in to see how businesses like yours can get faster, more accurate data to drive decision-making.

In this session, you'll get an exclusive peek into:

• Cracking the code for a Gen Z market: Learn how Yabble leveraged AI to decode the Gen Z market for energy drinks in one of the largest populations in the world.
• Persona creation reimagined: Witness the birth of hyper-realistic consumer segments that bring your target audience to life like never before.
• AI-powered concept testing: Experience the thrill of real-time product ideation using cutting-edge persona chat technology.